Our Perspective on Apple’s Live Event

Now that the excitement of Apple’s Live Event has sunken in, it’s time to look back and review what was actually presented at the event. Whoever had a chance to tune in to the live event can attest to the hype around it being absolutely out of this world. Goosebumps may have happened during that introductory video when the text appeared “Here’s to those who have always seen things differently” (Nerd Alert, I know). The truth is, Apple always finds a way to make us feel something- they have the ability to make these technical things seem so important and exciting to us.


We (at least those of us at at bits) can relate to these products and to Apple. The brand puts a lot of thought into how it can resonate with us but yet makes it seem so effortless at the same time. Not once did this introductory video mention Apple explicitly, but the music, the white walls, the typography, it’s screaming Apple, but without actually screaming it- and for some of us marketing geeks, we see that as a thing of beauty. Everything was definitely coming up Apple on Tuesday. The company dominated headlines and flooded social feeds all over the world. Apple made us feel like this was more than just a release of “The Next Big Thing”, it felt revolutionary.

The iPhone 6 and 6 Plus were introduced at the event and both include some really neat new features. Both the iPhone 6 and 6 Plus have a slightly larger screen than the iPhone 5 and are also moderately thinner. The 6 and 6 plus will also be able to take video up to 240 frames per second and have Retina HD screens. For us at bits, it will be interesting to see how the bigger screens affect responsive design. These new iPhones also establish a new payment system called Apple Pay. A contactless payment system lets you pay for things with the swipe of your phone rather than a card. We're looking forward to seeing when this system will become available in Canada and if it takes off. According to Cook, shipping of these new iPhone models will begin on September 19th and pricing will start at $199(USD).


Source: Apple

The Apple Watch on the other hand is like nothing I’ve ever seen before. As CEO Tim Cook announces that he has “one more thing” to talk about after his presentation on the new iPhones the crowd went wild. It’s clear that Apple and many of us are excited by this product and all of the interesting features that come along with it. Some of these features include navigation, fitness tracking, itunes and Apple TV access and oh yeah, a clock! Although this product offers a ton of cool characteristics, I don’t know if you’ll find one on my wrist anytime soon. The Apple Watch has a relatively masculine design that I’m not sure will appeal to most women. I’m interested to see if this product catches on and if they plan to come out with a more delicate, feminine design. Pricing for this product is estimated to be around $349(USD) and will be available in early 2015.

Source: Apple

Now that Apple has finally unveiled the iPhone 6 and 6 Plus and given us a peek at the new Apple Watch, all we can do is sit back and wait until these products hit the shelves and as always, watch to see with what they come up with next.

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